Archive for the 'Search' Category

Standard Sitemaps From Google, Yahoo and Microsoft

Google, Yahoo, and Microsoft have all agreed on a standard specification for sitemap files. Information about the new standard can be found over at sitemaps.org. If you’re not sure what a sitemap is, sitemaps.org has a nice explanation:

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.


Fortunately for me, there’s really nothing I have to do to take advantage of this new spec. I’ve had a sitemap file for quite a while, and it gets updated dynamically with every new post I make. My sitemap xml file is quite large.

Joseph Scott brings up an important aspect of this new spec, pinging. Pinging basically means that when you make an update to your blog or site, you can ping Google/Yahoo/MSN to let them know you’ve made an update. That way they can crawl your site sooner to index your new content. Pretty neat.

Popularity: 7% [?]

Build Your Own Google Search

Google has launched the Google Custom Search Engine. This new service will allow users to build a search engine based on their interests or just whatever really.

You can give your search engine a name and description. You can also enter a list of keyword that will be used to tune your search engine results. You can also set specific sites to search, so only those sites defined are searched. Here’s a bit from the Google Blog:

We’re thrilled to tell you that the search for your own search engine is over. Today we are launching the Google Custom Search Engine. As you might imagine, it’s a simple and straightforward product to use and understand. In a matter of minutes you can create a search engine that reflects your knowledge and interests; looks and feels like your own; and, if you choose, you can make money from the traffic you receive through Google’s AdSense program. You can even invite your friends and trusted community members to add to and help build your search engine.

RealClimate has already built this new service into their website. So, head over there if you want to see the thing in action. That site actually worked with Google previous to the launch of Google Custom Search Engine so they could get a nice demonstration put together by the launch day.

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The AdSense Game

Joel Comm has created a pretty neat AdSense game. Basically, it’s a game focused on making money with your website through AdSense.

I thought it would be fun to put together an online game focused on making money with AdSense, and I’m pleased to invite you to come and try out The AdSense Game now!

Be sure to follow the instructions so you can get the hang of it quickly. Realize that it is just a simulation and not real life. It’s there for fun, but you may learn a thing or two along the way!


Joel has a post on his blog about the game in which he gives a few useful links to those who enjoy playing the AdSense game.

Looks like it could be pretty fun, but I think I’ll stick with the real AdSense “game”, this site. The AdSense game is comparable to games like Lemonade Tycoon and Rollercoaster Tycoon.

[via BlogNews Channel]

casino game

Popularity: 4% [?]

Google’s Click Fraud Analysis

So, yesterday, Google released an analysis of click fraud. Basically, Google says there’s many flaws in how click fraud consultants determine a click is fraudulent.

A rigorous technical analysis by Google engineers has found fundamental flaws in the work of several click fraud consultants – flaws that help explain why widely quoted estimates of the size of the click fraud problem are exaggerated. We would like to share this research so that advertisers can be aware of these problems and so these consultants can use the information to improve their services.


You can download the entire PDF here. It’s 17 pages and is about 165KB. The post at the Inside Adwords blog is pretty lengthy, so go read the details. The analysis done by Google included a case study on 3 of the major click fraud firms: AdWatcher, ClickFacts, and Click Forensics. Google is worried that advertisers may be making changes to their campaigns based on inaccurate data provided by these third party firms. Which could adversely affect the performance of their online marketing campaigns. Boo!!

Adotas has a good post on the subject too.

Popularity: 3% [?]

AOL Data: First Searcher Identified

Techcrunch has information on the first person positively identified from the AOL data. AOL searcher number 4417749 has been identified as Thelma Arnold, a 62 year old widow living in Lilburn, Georgia.

As you might expect, the searches made by her are pretty innocent. Her search queries range from “numb fingers” to “60 single men” to “dog that urinates on everything.” The New York Times has a pretty in-depth article about Thelma and other, yet unidentified searchers.

Ms. Arnold, who agreed to discuss her searches with a reporter, said she was shocked to hear that AOL had saved and published three months’ worth of them. “My goodness, it’s my whole personal life,” she said. “I had no idea somebody was looking over my shoulder.”

In the privacy of her four-bedroom home, Ms. Arnold searched for the answers to scores of life’s questions, big and small. How could she buy “school supplies for Iraq children”? What is the “safest place to live”? What is “the best season to visit Italy”?

Wonder when we can expect the first lawsuits to be filed? Personally, I expected some yesterday. AOL had a shitty reputation before, I’d be surprised if this doesn’t end up sinking them at some point.

Popularity: 5% [?]

Web Interface for AOL Data

A commenter over at Techcrunch put together a simple little web interface to the AOL search data.

Michael Arrington from Techcrunch spoke with Andrew Weinstein over the phone lastnight about this. Andrew is the AOL employee who first issued the apology that can be seen over at Techcrunch. Anyway, Michael thinks Andrew is truly pissed off about what happened, as he definitely should be.

What I’d like to know, is how the decision came about to release this data in the first place. This had to be a decision made from pretty high up the ladder. Another thing, AOL shouldn’t even allow access to this data in it’s raw format. Or, very, very few people should be able to access the raw data, except for a few servers. I mean, nobody at AOL should have any reason to use such detailed data. Instead, there should be a reporting type system that runs reports based on the raw search data, that way nobody can actually see the data itself, only the summarized reports.

I don’t think Jason’s idea of turning off logging is practical. It’s really quite simple, don’t allow access to the raw log data.

Philipp Lenssen has some pretty good commentary over at Google Blogoscoped. He’s taken some time to see what individuals are searching for, pretty amusing:

At 10:08 PM, 28963 looks for “porn sites”. 28963 quickly amends the search query to read “freee porn sites”. (Two days later, 28963 shows a sudden interest in genital warts.)

He’s got a lot more of them, so head over to Google Blogoscoped for more amusement. Garett Rogers at the Googling Google blog at ZDnet has some commentary too.

This is the type of news that will reach every single AOL user. People will be boycotting the company because of their blatent disregard for the privacy of users. As my fellow Canadians would understand — this could be the TSN turning point.

Markus Frind has put together nice post detailing how one AOL user likes searching for ways to commit murder. Some of his commenter’s are upset, but Markus asks some good questions:

Users in the comments are pissed off at the idea that people can be arrested for planning a crime like murder, calling it minority report like. I ask you why is it that americans have no problems arresting people that are planning or researching how to conduct terrorist attacks? Yet if a person plans on killing his wife that is ok, until he actually does it? How many people do you have to plan on killing before its ok for a company like AOL to hand your records over to the government? I am not taking sides, I’m just pointing out the obvious double standard. This story will open a can of worms, and will decide just how private your data online really is.

Popularity: 5% [?]



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